The Program
The Ultimate Youth Entrepreneurship Challenge
The Ultimate Youth Entrepreneurship Challenge (UYEC) is Bright 'Lites Academy's signature summer intensive designed to introduce students to entrepreneurship through hands-on learning, mentorship, and real-world business development in a collaborative environment.
Rather than learning entrepreneurship through worksheets or lectures alone, students actively work on transforming their ideas into tangible products, services, or business concepts while receiving direct coaching and peer feedback throughout the program. Scholars learn how to identify problems, develop business ideas, understand customer behavior, build simple branding strategies, practice public speaking, and strengthen leadership skills.
At the end of the intensive, parents are invited to watch scholars participate in a live business simulation where they pitch their ideas, practice selling, and apply what they have learned in a real-world environment designed to build confidence and execution skills.
Students who wish to continue their entrepreneurial journey may also apply to participate in the Young Moguls Marketplace, our optional public marketplace event. UYEC Graduates receive an in-house vendor rate of $75.00.
